CROWN ROYAL, 'IN THE AIR' 투어의 공식 위스키로 ACM 올해의 연예인 후보 KANE BROWN과 합류
아인베커 브라우하우스 AG
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07:46 20/03/24
CROWN ROYAL, 'IN THE AIR' 투어의 공식 위스키로 ACM 올해의 연예인 후보 KANE BROWN과 합류
PR 뉴스 와이어
16년 2024월 XNUMX일 뉴욕
The Award-Winning Whisky Brand Announces the That Deserves a Crown With Kane Brown Contest In Support of Veterans
뉴욕, 2024 년 4 월 16 일 /PRNewswire/ -- Just in time for the warmer months, 크라운 로얄 has partnered with award-winning, multi-platinum country music artist, 케인 브라운, as the official whisky of Brown's In The Air Tour. The brand is joining the current ACM Entertainer of the Year Nominee across the country as part of this exclusive sponsorship, bringing its award-winning whisky and Purple Bag Project to several tour stops. Not only will Brown and Crown Royal be serving up delicious cocktails, but together have officially announced the "That Deserves a Crown with 케인 브라운" contest. † The brand is inviting country music and whisky fans 21+ to nominate a veteran for a chance to win the ultimate concert experience at Brown's final tour stop in 알링턴, 텍사스 on 2024 년 9 월 14 일. This once-in a lifetime opportunity will be a celebration of country music and the true heroes of America who deserve a Crown – military veterans. Visit SummerSessions.CrownRoyal.com 을 통하여 2024 년 8 월 15 일, for details and official contest rules. For every valid nomination, Crown Royal will donate $1 to the nonprofit organization, CreatiVets, to support their mission to help wounded veterans heal through music and the arts. ‡
Crown Royal has been deeply intertwined within the fabric of country music. The brand's connection to country music can be traced to its robust programming in western culture over the years. From Crown Royal's partnership with the CMA Awards and its presence at the iconic RodeoHouston to collaborations with country music's biggest rising stars, like 케인 브라운. Brown and Crown Royal partnered in 2020 to remix his number one single "Homesick" alongside veteran singer-songwriters, the single was designed to give back to veterans. Kane has continued to be recognized for his talent, he's been nominated twice for Entertainer of the Year at the ACMS as well as an ACM Video of the Year winner for his game-changing video, "Worldwide Beautiful".
As a category, whisky, like country music, is a staple in American culture. Whisky and Crown Royal specifically, are cemented as a staple of this rich tapestry of country music, both sharing key themes tied to traditions, social gatherings and individualism. This renewed partnership with 케인 브라운 is a continuation of the brand's commitment to celebrating the richness of American Western culture.
"What's better than country music and whisky? Crown is my go-to whisky on and off tour," said Brown. "It means a lot to me to partner with a brand that shares the same values as my fans and I. It's incredible to see how my music can bring people together to celebrate while also honoring the best among us, the military community. I'm excited to support CreatiVets and lend the 'In the Air' stage to give a spotlight to those who truly deserve a crown, veterans!"
Crown Royal has a deep tradition of giving back. For over a decade, the brand has been dedicated to creating programs that inspire exceptional generosity within our communities. This summer at several "In the Air" tour stops, country music fans 21+ will have a chance to participate in the Purple Bag Project. The Purple Bag Project is an initiative designed in partnership with Packages From Home, that turns donated Crown Royal bags into care packages for active serving military around the world. Through partnerships with organizations like Packages From Home and CreatiVets, the brand has supported over 1 million servicemen and women.
"Our ties to country music are ingrained in our brand identity. We've always made it a priority to support artists in this space, which makes reunion with Kane so special," said Hadley Schafer, VP, Crown Royal. "With millions of Americans listening and embracing the growth of western culture, working with Kane on this tour was a natural fit. We're excited to celebrate the ever-evolving country music genre alongside our support of the military community."
This past weekend, Crown Royal and Brown kicked off the "That Deserves a Crown with 케인 브라운" contest with a celebration in 일리노이 주 시카고. Veteran members from CreatiVets and local tastemakers were treated to an exclusive backstage experience in the Crown Lounge. Ahead of the show, guests enjoyed the country star's signature cocktail, Kane Brown's Royal Ranch Water.
"Music and the arts have the power to bring people together, so I am thrilled to partner once again with Crown Royal to share the mission of CreatiVets through country music," said 리처드 캐스퍼, founder of CreatiVets. "CreatiVets was originally founded in 시카고 so to be back where everything started to kick off this contest with my dear friend Kane is an incredible feeling."
Crown Royal reminds everyone 21+ that living generously is not about what you have, but about what you give. No matter how you celebrate, please drink responsibly.
†Contest also referred to as Crown Royal Summer Sessions Contest.
‡Creativets (1123 12th Ave S, Unit B, 내슈빌, 테네시 37203; https://creativets.org; 615.512.5535). Maximum donation: $50,000. No tax deduction or charitable benefit for entrant.
NO PURCHASE NECESSARY. Nominator and nominee must be legal U.S. residents, 21 years or older. Contest began 3/15/2024 and ends 8/15/2024. No self-nominations. One nomination per nominator. Nominator must obtain veteran's consent beforehand. Winners selected based on judging panel's review of veterans' accomplishments. Nominee and nominator must be able to attend prize concert on 9/14/2024. See Rules at website for full details, including prize restrictions and content requirements for nomination. Sponsored by Diageo Americas, Inc., 뉴욕, 뉴욕. The Crown Royal Company, 뉴욕, 뉴욕. Please Drink Responsibly. Not sponsored/endorsed by U.S. military or government.
크라운 로얄 소개
Crown Royal Canadian Whisky는 세계에서 가장 많이 팔리는 캐나다 위스키 브랜드이며 맛만큼이나 길고 독특한 전통을 가지고 있습니다. 그랜드 투어를 기념하기 위해 특별히 블렌딩된 Canada 왕이 만든 조지 6 세 와 퀸 엘리자베스 of 영국 1939년, Crown Royal의 부드럽고 우아한 맛은 왕족에게 어울리는 매우 넉넉한 선물이었습니다. 선물할 만한 가치가 있는 프레젠테이션은 캐나다 위스키의 전형으로 여겨지는 제왕의 기원을 반영합니다. 자세한 내용은 Crownroyal.com을 참조하세요. Crown Royal은 모든 소비자가 책임감 있게 즐길 것을 권장합니다.
Diageo North America 소개
Diageo는 다음과 같은 뛰어난 브랜드 컬렉션을 보유하고 있는 주류 분야의 글로벌 리더입니다. 조니 워커, 크라운 로얄, Bulleit 및 뷰캐넌의 위스키, Smirnoff, Ciroc 및 Ketel One 보드카, Casamigos, 델레온과 돈 훌리오 데킬라, 캡틴 모건, 베일리스, 탠커레이, 기네스. Diageo는 뉴욕 증권 거래소(NYSE: DEO), 런던 증권 거래소(LSE: DGE) 및 해당 제품은 전 세계 180여 개국에서 판매되고 있습니다. Diageo와 직원, 브랜드, 성과에 대한 자세한 내용을 알아보려면 다음을 방문하세요. www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
CreativeVets 정보
CreatiVets'는 501(c)(3) 비영리 조직으로, 외상 후 스트레스와 외상성 뇌 손상으로 고통받고 있는 부상당한 참전용사들에게 보이지 않는 전쟁의 상처를 치유하기 위해 예술, 음악 및 창의적인 글을 사용할 수 있는 기회를 제공하는 것을 사명으로 하고 있습니다. . 그들의 목표는 재향 군인에게 평생 사용할 수 있는 도구를 제공하고 전장 밖 경기장에서 성공할 수 있는 자신의 능력을 볼 수 있도록 하는 것입니다. creativets.org에서 자세히 알아보세요.
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