BALCONES DISTILLING은 최신 캠페인에서 "새로운 관점에서 위스키"를 봅니다.
아인베커 브라우하우스 AG
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07:46 20/03/24
BALCONES DISTILLING은 최신 캠페인에서 "새로운 관점에서 위스키"를 봅니다.
PR 뉴스 와이어
WACO, Texas, April 15, 2024
In the brand's first major marketing push since joining DIAGEO in 2022, the award-winning 텍사스 distillery highlights its unique whisky-making approach in new campaign
WACO, 텍사스, 2024 년 4 월 15 일 /PRNewswire/ -- Today Balcones Distilling unveils its new campaign, titled "Whisky from a New Perspective", inspired by the distillery team's artistic and fresh approach to whisky-making.
에 기반 텍사스 와코Walk Through California 프로그램, 발코니 distillery is forged on a fault line where two opposing land masses meet, fueling an energy and creative heat that drives a continuous journey of experimentation and innovation for 발코니.
Led by a distilling team that has backgrounds in art, music, writing, and a head distiller who is a master in both whisky and ceramics, 발코니 credits the brand's success to keeping creativity at its core, along with the ability to tune into the natural world around them, to create original, expressive whiskies that reflect the volatile climate of 텍사스.
진수 2024 년 4 월 15 일에 텍사스, 캘리포니아, 콜로라도, 뉴욕, 플로리다 주는 와 일리노이, the digital-first campaign is a testament to DIAGEO'S belief in the future of 발코니 and its leadership in the burgeoning category of American Single Malt Whisky.
"In a world where people often wait for trends and culture to influence them, the 발코니 team invites us to see creative possibilities where others don't," said 프랭크 더들리, brand director of Disruptive Whiskies at DIAGEO North America. "They listen to the rhythm of 텍사스, they're diligent about every detail, and they don't let external trends control them. This approach has made 발코니 의 선구자 텍사스 whisky revolution and a leader in the American Single Malt category."
The campaign creative highlights the unique process 발코니 uses to make their whisky, including custom copper pot stills and custom barrels, and illustrates how its distilling team views whisky-making in the heart of 텍사스.
"The purpose of this new campaign is to introduce 발코니 whiskies to even more consumers and show them what sets 발코니 apart in the whisky space, especially in the booming American Single Malt category," said Dudley.
Made in partnership with creative agency Sidecar, the campaign features digital and social advertising, as well as organic social content, and will be supplemented with PR and experiential activations.
"발코니 sees whisky, and so much more, from a new perspective," said Liz Klesath, managing partner at Sidecar. "It's rare to see a distillery based in 텍사스 making single malts, so we opted for an artful campaign to highlight the creativity taking place in the often-misconceived 텍사스 와코. The 'Whisky from a New Perspective' campaign kicks off the newest chapter for Balcones—showcasing their continued innovative approach to making whisky."
에 대한 자세한 내용을 보려면 발코니방문 발코니Distilling.com.
발코니 증류 정보
Balcones Distilling은 수세기에 걸친 싱글 몰트 증류 전통과 위스키의 독특한 맛을 결합하여 위스키의 새로운 지평을 개척했습니다. 텍사스. 품질과 혁신의 대명사인 Balcones Distilling은 고품질 재료와 독특한 공정을 통해 위스키의 상태를 변화시켜 모든 표현에 풍미를 더해 주는 수상 경력이 있는 증류소입니다.
원작의 창조자 텍사스 위스키인 Balcones Distilling은 시내에 있는 역사적인 Texas Fireproof Storage Company 건물 내에서 사랑하는 증류주를 모두 증류합니다. 와코. 방문객들은 증류소를 방문하여 투어, 시음 및 이벤트를 통해 위스키의 새로운 경지를 발견할 수 있습니다. 발코니. 방문 발코니Distilling.com
Diageo North America 소개
Diageo는 다음과 같은 뛰어난 브랜드 컬렉션을 보유하고 있는 주류 분야의 글로벌 리더입니다. 조니 워커, Crown Royal, Bullet 및 Buchanan's 위스키, Smirnoff, Cîroc 및 Ketel One 보드카, Casamigos, 델레온과 돈 훌리오 데킬라, 캡틴 모건, 베일리스, 탠커레이, 기네스.
Diageo는 뉴욕 증권 거래소(NYSE: DEO)와 런던 증권 거래소(LSE: DGE)에 상장되어 있으며 전 세계 180여 개국에서 제품을 판매하고 있습니다. Diageo와 직원, 브랜드, 성과에 대한 자세한 내용을 알아보려면 다음을 방문하세요. www.diageo.com. Diageo의 전 세계 책임 있는 음주 리소스를 방문하십시오. www.DRINKiQ.com에서 정보, 이니셔티브, 모범 사례 공유 방법을 확인하세요. Diageo North America에 대한 뉴스와 정보를 보려면 Twitter와 Instagram(@Diageo_NA)을 팔로우하세요.
사이드카 정보
Sidecar is an independent, award-winning creative agency specializing in the drinks industry. Headquartered in 뉴욕 with a network from 런던 to LA, Sidecar stays on the pulse of global drinks culture to craft strategic brand stories and transform them into creative that cuts through. By building dynamic visual identities, engaging experiences, and fully integrated campaigns, Sidecar is on a mission to turn heads and fill glasses for some of the world's best drinks brands.
The drinks industry demands a specialist approach. At Sidecar, drinks are all we do. Learn more at SidecarDrinks.com 와 @sidecar.drinks.
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SOURCE Balcones Distilling