/수정 -- 스미노프 아이스/
아인베커 브라우하우스 AG
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07:46 20/03/24
/수정 -- 스미노프 아이스/
PR 뉴스 와이어
12년 2024월 XNUMX일 뉴욕
In the news release, SMIRNOFF ICE - THE OG OF FLAVOR AND BOLDNESS - CONTINUES TO CHANGE THE GAME AS IT USHERS IN A NEW ERA OF SMIRNOFF ICE SURPR-ICES, issued 12 4 월 2024 by Smirnoff ICE over PR Newswire, we are advised by the company that the 9th paragraph, 2nd sentence, should read "The spots are directed by the legendary 스파이크 리 and feature Noah alongside actor 트래비스 베넷 elevating Surpr-ICE to a new level through comedic takes on fun occasions from birthdays and brunch to being more engaged IRL for social moments with friends." and 10th paragraph, 2nd sentence, should read "We had a blast filming these spots and I'm honored to help introduce the cool, unexpected world of Smirnoff ICE Surpr-ICEs," said 트레버 노아." The complete, corrected release follows:
SMIRNOFF ICE - THE OG OF FLAVOR AND BOLDNESS - CONTINUES TO CHANGE THE GAME AS IT USHERS IN A NEW ERA OF SMIRNOFF ICE SURPR-ICES
From the Everyday to the Absolutely Epic… Surpr-ICES come in a variety of flavors and you never know when or where they'll show up
뉴욕, 2024 년 4 월 12 일 /PRNewswire/ -- As the summer sipping season draws tantalizingly near and the hottest festivals are upon us, Smirnoff ICE is sharing a simple message with the world: "Smirnoff ICE Surpr-ICES are coming." Wherever Smirnoff ICE shows up this summer, expect the unexpected and all the SMIRNOFF ICE-ssentials. And yes, some of it melts and some of it BLINGS.
You've probably been surprised at some point in your life, but have you ever been part of a Smirnoff ICE Surpr-ICE? Probably not, … allow us to explain. Smirnoff ICE Surpr-ICEs are a fresh take on surprises: they are 항상 positive, celebrate spontaneity and boldness, and in true Smirnoff ICE fashion, typically have a comedic twist.
From the everyday to the most epic, Smirnoff ICE promises to keep fans (21+) on their toes, popping up at the hottest festivals and events. While Smirnoff ICE will be delighting you all summer, they also encourage everyone to join in the movement, Surpr-ICE one another, and remember to Just Add Smirnoff ICE.
To usher in its new era, the iconic brand "아이스 아웃" several famous U.S. landmarks this morning – Venice Beach Skate Park and 시카고의 Riverwalk – letting the world know SMIRNOFF ICE SZN is upon us, and the ICY behavior is just gettin' started.
Later this week, Smirnoff ICE is bringing the chill to the desert as it formally launches its new initiative with a pop-up event at the most anticipated music festival of 2024. Featuring some of the ICEist mainstays in culture, festival-goers in 팜 스프링스 (Palm Springs) have the chance to be one of the first to experience Smirnoff ICE Surpr-ICEs, which will include ICE – the kind that blings and the kind that melts - along with chances to win exclusive festival-inspired collectibles by designer Sue Tsai and much more. Everyone 21+ is welcome at the corner of Highway 111 and 오아시스 in Downtown Indio, California on 4월 (금요일)의 12에서 태평양 표준시 오후 11시 - 7시.
And if you can't make it, don't fret, all summer long Smirnoff ICE will host consumer giveaways to bring the chill for summer. For chances to win this summer, text "BLING" to "24272".*
Those who won't be in 팜 스프링스 (Palm Springs) will still have plenty of opportunities for Smirnoff ICE Surpr-ICEs this summer, as the brand has big plans to show up at festivals and amphitheatres with a commitment to surpr-ICE our fans along the way. You never know where Smirnoff ICE Surpr-ICEs will show up next, all year long. So get ready to sing along and savor the flavor of Smirnoff ICE at the hottest music events in the country.
"One thing we can all agree on is life is better when there's a fun surprise added to the day so when we noticed life just isn't full of them anymore, we wanted to do something about it, " said 리사 리, Smirnoff ICE Brand Director. "So this summer, we're bringing Smirnoff ICE Surpr-ICES back in unexpected ways across culture to offer lighthearted fun to our fans regardless of whether they're attending a festival or hanging out at home with friends."
The campaign features actor, comedian, host and author 트레버 노아 for the brand's latest national TV commercial and digital spots, set to hit screens on Monday, April 15. The spots are directed by the legendary 스파이크 리 and feature Noah alongside actor 트래비스 베넷 elevating Surpr-ICE to a new level through comedic takes on fun occasions from birthdays and brunch to being more engaged IRL for social moments with friends.
"I'm excited to be partnering with Smirnoff ICE again. We had a blast filming these spots and I'm honored to help introduce the cool, unexpected world of Smirnoff ICE Surpr-ICEs," said 트레버 노아.
Smirnoff ICE is a classic flavored malt beverage ready to be chilled, twisted opened and enjoyed responsibly. With a modern redesign and the same great taste you know and love, consumers (21+) can enjoy the crisp and refreshing tasting FMBs wherever Smirnoff ICE is sold. Available in flavors including Original, Blue Raspberry Lemonade, Pink Lemonade, Red, White and Berry, and more, Smirnoff ICE brings bold flavors and good vibes to any celebration.
To get the first scoop on how Smirnoff ICE plans to Surpr-ICE consumers, be sure to follow more @Smirnoff on Instagram. And no matter how you choose to enjoy the delicious flavors of Smirnoff ICE, please remember to always drink responsibly.
SMIRNOFF ICE SURPR-ICE SWEEPSTAKES
NO PURCHASE NECESSARY. U.S., 21+. Ends 4/22/24 @11:59:59 p.m. ET. ALCOHOL NOT PART OF ANY PRIZE. For entry w/o text (& Rules), send e-mail with 1st name/date of birth/state/zip to [이메일 보호] with DIA6575172W SMIRNOFF 팜 스프링스 SWEEPSTAKES in subject line.
Diageo Americas, Inc., 뉴욕, 뉴욕.
책임감있게 마시십시오.
SMIRNOFF ICE Premium Flavored Malt Beverage. The Smirnoff Co., 뉴욕, 뉴욕.
스미노프 소개
Smirnoff는 1864년부터 사람들이 원하는 것을 제공하고 있으며, Mule 발명과 보드카 마티니의 재창조에서부터 Smirnoff Ice 출시와 함께 맛이 첨가된 맥아 음료 카테고리를 정의하는 문화적 주류 창출에 이르기까지 세대에 걸쳐 음주 문화를 혁신하는 촉매 역할을 해왔습니다. 2000년.
이 브랜드는 사람들과 진화하는 취향 선호도에 전념하기 때문에 Smirnoff는 다양성과 포용성을 최전선에 두면서 모든 행사에 재미를 더한 헌신적인 역사와 함께 모든 사람을 위한 선택권을 가지고 있습니다. 모든 사람(21세 이상)이 축하에 초대될 때 진정으로 사교의 힘을 보여줍니다.
Smirnoff 포트폴리오는 성인을 위한 보드카 및 향이 첨가된 맥아 음료에 이르기까지 다양한 옵션을 제공합니다. 현재 제공되는 제품에는 Smirnoff No. 21 보드카의 파운데이션과 Smirnoff Ice가 포함됩니다. 북아메리카 Smirnoff Seltzer 및 Smirnoff Ice Smash를 포함하여 즉석에서 제공되는 맛을 낸 맥아 음료. 문화적으로 관련된 한정판에서 새로운 혁신 및 무설탕 제품에 이르기까지 Smirnoff는 항상 품질과 경제성으로 유명하며 사람들이 원하는 것을 제공하는 데 자부심을 느낍니다.
Diageo North America 소개
Diageo는 다음과 같은 뛰어난 브랜드 컬렉션을 보유하고 있는 주류 분야의 글로벌 리더입니다. 조니 워커, 크라운 로얄, Bulleit 및 뷰캐넌의 위스키, Smirnoff, Ciroc 및 Ketel One 보드카, Casamigos, 델레온과 돈 훌리오 데킬라, 캡틴 모건, 베일리스, 탠커레이, 기네스.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
미디어 연락처 :
니콜 아나스타시
디아지오
[이메일 보호]
704-796-9992
테일러
[이메일 보호]
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SOURCE Smirnoff ICE